Subconscious Click-Testing:
Goodbye Guesswork, Hello Signal
Your messaging, refined by your most valuable ICP—before you go all in.
What is Click-Testing?
Click-Testing is a low-stakes, high-impact testing process that uncovers what resonates with your audience.
Unlike traditional research, which often relies on conscious opinions, click-testing reveals subconscious preferences—the ones that drive action.
By rapidly deploying prediction experiments – variations of headlines, messaging, and visuals to targeted groups, this method allows you to validate your assumptions, pinpoint your most valuable ICP, and refine your brand story based on what truly engages your audience.
Unlike traditional research, which often relies on conscious opinions, click-testing reveals subconscious preferences—the ones that drive action.
By rapidly deploying prediction experiments – variations of headlines, messaging, and visuals to targeted groups, this method allows you to validate your assumptions, pinpoint your most valuable ICP, and refine your brand story based on what truly engages your audience.
The result? Data-backed confidence in your messaging and positioning, all without wasting time or resources.
Predicting a
423%
Improvement
423%
Improvement
How It Works
Create Hypotheses
We work with you to develop testable variations of your messaging, headlines, and visuals based on your goals and ICPs.
Launch Click-Tests
We deploy these variations through micro-campaigns, targeting audience segments that match your ICPs.
Collect Behavioral Data
Clicks don’t lie. We analyze how audiences respond to each variation, measuring engagement.
Refine, Repeat
Using rapid iterations and variable stacking, we double down on what works and eliminate what doesn’t, delivering a clear path to market-message fit and campaigns that scale.
Launch and Scale
Whether we’re testing new messaging for a launch or optimizing PPC campaigns for improved CPA, you’ll experience how subconscious click-testing leads to increased conversions and scale.
The Benefits of Click-Testing
Validate Your Most Valuable ICP
Discover which customer profiles are most engaged and ensure your messaging speaks directly to their needs and pain points.
Accelerate Market-Message Fit
Fine-tune your positioning based on behavioral data, not assumptions, so you can connect with your audience faster and more effectively.
Reduce Risk, Maximize ROI
Data-backed insights ensure your resources are spent on websites and campaigns that convert.
Predictable Growth
Apply click-testing results to all your GTM channels for immediate and ongoing lifts
Client Success
“Grew from $0 to $500K in year one using this methodology. $4M in year two and $13M in year three.”
”My launch wouldn’t have happened if it weren’t for this methodology.”Now: 2 successful exits
“You should patent this methodology”
“Take control of your pipeline by letting go of what you think you know -- The most important thing is testing and letting the market inform you and that gives you control of your pipeline.”
“Delivered $450K in new, sustainable revenue growth in 6 months and pipeline continues to flow 2 years later using the same playbook.”
“I come back to this process often. I love what you do.”